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Completed Research


Sims, J., Cunliff, E., Dore, A. (Eds.) (2019). Inspired learning: 50 insights from personal transformative learning journeys.  Seattle, WA: Amazon Publishing.

Hammack, J., Lewis, R., McMullen, R., Powell, C., Richards, R., Sams, D., & Sims, J. (2017). Mentoring undergraduate research handbook (2nd ed.). Undergraduate Research and Creative Endeavors (URACE). 

Scott, C., Sims, J. (Eds.) (2016). In Chaunda Scott and Jeanetta D. Sims (Ed.), Developing workforce diversity programs, curriculum, and degrees in higher education. Hershey, PA: IGI Global.

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Book Chapters or Cases

Sims, J., Cunliff, E., Sims, A., Robertson, K. (2018). Probing leadership from racio-ethnic perspectives in higher education: An emergent model of accelerating leader identity. In Jean Lau Chin, Joseph E. Trimble, and Joseph E. Garcia (Eds.), Global and culturally diverse leaders and leadership.   [Chapter].


Sims, J., Shuff, J., Neese, S., Lai, H.-L., Lim, O. F., Neese, A. (2016). Diverse student scholars: How a faculty member's undergraduate research program can advance workforce diversity learning. In Chaunda Scott and Jeanetta D. Sims (Eds.), Expanding workforce diversity programs, curriculum, and degrees in higher education (pp. 62-73). Hershey, PA: IGI Global. [Chapter].

Sims, J., Gill, J. (2016). Inoculation: Sample assignment and student paper for persuasion theoretical context. In S. Croucher (Ed.), Understanding communication theory (pp. 247-261). New York, NY: Routledge. [Case Example].

Sims, J., Lai, H-L. (2016). ISIS, inoculation, and adolescents: Is there an antidote for protecting teens from extremist propaganda? In S. Croucher (Ed.), Understanding communication theory (pp. 243-244). New York, NY: Routledge. [Case].

Refereed Journal Articles

Sims, J., Neese, A., Henson, A., Sims, A., & Glidden T. (2019). Diversity initiative schemas: Students' cognitive representations of managing diversity on college campuses.  Journal of the North American Management Society, 12(2), 24-34.  


Sims, J., Dore, A., Vo, M., Lai, H-L., Lim, O.F. (2018). Diverse Student Scholars: A five-faceted model of student transformation from embedded research mentorship in marketing courses.  Scholarship and Practice of Undergraduate Research, 2(1), 33-42. 

Anderson, P., Sims, J., Shuff, J., Neese, S., & Sims, A. (2015). A price-based approach to the dialectics in African American female entrepreneur experiences. Journal of Business Diversity, 15(2), 46-59.


Sims, J., Neese, S., Sims, A., Anderson, P. (2015). Notions in their heads: Exploring the discrepant selves of African-American female entrepreneurs. Florida Communication Journal, 43(1), 41-55.

Shuff, J., Sims, J. (2013). Communication perceptions related to life-threatening illness in a relationship: A Q Methodology study. Florida Communication Journal, 41(2), 81-96.

Sims, J., Le, J., Emery, B., Smith, J. (2012). Beyond the quantitative headcount: Considering the un-captured qualitative impact of engaging undergraduate students in research. Council on Undergraduate Research Quarterly, 32(3), 23-27.

Conference Proceedings

Diverse Student Scholars research also appears often in conference proceedings of the Marketing Management Association, North American Management Society, and other scholarly organizations. These appear as abstracts, position papers, or full papers with many eventually published in peer reviewed journals following conference feedback.

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